PRIVACY POLICY

 

Effective Date: 25th October 2024

 

1. Introduction

 

Welcome to Northaero!

 

Northaero is owned and operated by Northaero Ltd. We deeply value your privacy and the protection of your personal data. This privacy policy details the information we collect, how we use it, the methods we use to obtain it, the purposes for which we use it, how we obtain your consent, the period for which we retain it in our databases, and, if necessary, with whom we share it.

 

In this privacy policy, the words “website” refer to Northaero’s website; “we,” “us,” “our,” and “Northaero” refer to Northaero Ltd.; and “you,” “client,” and “user” refer to you, the user or client of Northaero.

 

2. Acceptance and Changes to Policy

 

By using the website, booking a project, using our services, paying an invoice, and contacting us via our contact form and contact information, you accept the practices described in this privacy policy. Your use of the website is also subject to our Terms and Conditions. This privacy policy may change from time to time. Your continued use of the website after we make changes will be deemed acceptance of those changes, so please check this policy periodically for updates.

 

3. Compliance with Laws

 

This privacy policy has been developed and is maintained in accordance with all applicable national and international privacy and data protection laws and regulations, specifically the Data Protection Act 2018 (UK regulations) and the General Data Protection Regulation (GDPR - European regulations).

 

4. General Information

 

The personal data of users that are collected and processed through:

 

• https://www.northaerotech.com

 

will be under the responsibility and in charge of:

 

• Northaero Ltd.

• Sean Cox, CEO of Northaero – contact details on our website.

 

5. How We Obtain Your Consent

 

By visiting the website, booking a project, using our services, paying an invoice, and contacting us via our contact form and contact information, you agree to our collection, storage, and use of your information as set out in this privacy policy. You may withdraw your consent at any time by sending us your request through our contact information.

 

6. Types of Information Collected

 

The information we collect from our users helps us to continually improve the user experience on the website and provide our services appropriately. These are the types of information we collect:

 

Information You Provide to Us

 

You provide information when you:

 

• Visit the website

• Book a project

• Use our services

• Pay an invoice

• Contact us via our contact form and contact information

 

As a result of those actions, you may provide us with the following information:

 

• First and last name

• Email address

• Phone number

• Company

• Project address

• Any additional information related to you that you provide to us directly or indirectly through our website

 

Northaero will not collect any personally identifiable information about you unless you provide it voluntarily.

 

Usage Data

 

As you browse our website, certain usage data is automatically collected. This includes technical information such as:

 

• IP address of your device

• Browser type and version

• Specific pages you visit on our website

• Date and time of your access

• Amount of time you spend on those pages

• Other diagnostically relevant data

 

In the case of access via mobile devices, we also collect information specific to these devices, such as:

 

• Type of mobile device used

• Unique device identifier

• IP address of the device

• Mobile operating system and type of mobile browser

• Other identifiers and diagnostic data

 

In addition, we collect information that your browser automatically provides each time you visit our website or access our website using a mobile device.

 

Payment Data

 

Payment data refers to information related to payment information, such as:

 

• Your name

• Email address

• Telephone number

• Card number

• Expiry date

• Security code

 

Depending on the payment method selected by the user when paying for our services. Your payment details will be processed by the payment processors available on the website, who will process and store your details securely and for the sole purpose of processing the payment of our invoices. Northaero reserves the right to contract any payment processor available.

 

Social Media

 

Our website provides various links that allow you to interact with social media platforms. You are encouraged to use these features to share information as you see fit. However, we strongly recommend that you review the privacy and data protection policies of the social media sites you use through our website to understand how they handle your personal information:

 

• Instagram: http://instagram.com/about/legal/privacy/

• YouTube: https://policies.google.com/privacy

• TikTok: https://www.tiktok.com/legal/page/eea/privacy-policy/en

 

Contact Information

 

We may access some personal information about the user, such as name and email address, when the user or any third party communicates with us through our contact information. Personal information provided through our contact information is not stored on any Northaero server and will be stored on the respective server of our email service.

 

7. Cookies and Similar Technologies

 

What Are Cookies?

 

Cookies are small text files placed on your computer or mobile device when you visit a website. These files enable the website to recognise your device and recall whether you have visited the site before. Cookies are a common technology on the web and have been used by most websites for many years. They play a crucial role in making websites function more effectively. Cookies help track which sections of the website users interact with and allow for a personalised browsing experience. Additionally, cookies provide valuable data that helps us monitor and enhance the website’s performance.

 

Consent Regarding Cookies

 

When you visit our website, a notice will appear informing you about our use of cookies. By clicking ‘Accept’ on this notice, you are giving your explicit consent for cookies to be placed on your device. These cookies are utilised to improve your browsing experience, customise content, analyse site traffic, and enable specific functionalities related to our online operations.

 

Your consent allows us to offer you a more tailored and efficient user experience. If you decide to withdraw your consent at any point, you can do so by adjusting the cookie settings in your browser. However, please be aware that disabling certain cookies may reduce the functionality of the site and negatively impact your overall experience.

 

Legal Basis and Legitimate Interests for Cookies

 

On our website, we use cookies based on our legitimate interests to provide the best possible user experience and to continuously enhance our site. These interests include optimising our online services, personalising content and advertising, and ensuring the security and efficiency of our website.

 

Cookies enable us to gain insights into how users interact with our website, allowing us to tailor and improve our services and functionalities to better meet their needs and preferences.

 

Although we believe that our legitimate interests in using cookies do not outweigh your fundamental rights and freedoms, you still have the choice to refuse or manage the use of cookies through your browser settings or by using the tools available on our website.

 

Withdrawal and Objection (Opt-Out) for Cookies

 

By accessing our website, you agree to the use of cookies that enhance the browsing experience and allow the personalisation of content and advertisements. However, we understand and respect your right to privacy. If you wish to opt out or exercise your choice to not participate (Opt-Out), you can set your browser to refuse all cookies or to indicate when a cookie is being sent.

 

Please note that some features of the site may not function properly without the use of cookies. In addition, we provide links or tools on our site that allow you to specifically decline the use of certain cookies.

 

Storage Duration of Cookies

 

The cookies used on our website have different retention periods depending on their purpose:

 

• Necessary Cookies: These are essential for the basic operation of the site and are stored only for the time necessary to provide the services requested, such as secure access to restricted areas or user authentication. These cookies cannot be disabled, as without them the website would not function properly.

• Functionality Cookies: These allow us to remember your preferences, such as language or personalised site settings. Some of these cookies may be session cookies, meaning they are deleted when you close your browser, while others may be stored for longer periods, up to several years, to provide a smooth and consistent user experience on repeat visits.

• Analytical Cookies: These allow us to track activity on the website to improve its performance and the user experience. These cookies are kept for a maximum of 24 months before being automatically deleted. You can manage or delete these cookies at any time through your browser settings. However, by disabling or deleting these cookies, some functionality of the site may be limited, which could affect your browsing experience.

• Other Cookies: These include those that do not fit directly into the above categories but are used for other specific purposes, such as improving security or analysing more detailed use of the website. These cookies have different durations and, like analytics cookies, can be managed or deleted at the user’s discretion through browser settings.

 

Please note that deleting or rejecting cookies may adversely affect the functionality of the site and may limit some features, impacting the overall experience when interacting with our website.

 

Cookie Settings

 

If you do not want cookies to be placed on your device, you can adjust the settings of your internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser’s ‘Help’, ‘Tool’, or ‘Edit’ section. Please note that if you use your browser settings to block all cookies, including strictly necessary cookies, you may not be able to access or use all or parts of the functionalities of Northaero.

 

If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent Northaero from placing further cookies on your device unless and until you adjust your internet browser setting as described above.

 

We provide the links for the management and blocking of cookies depending on the browser you use:

 

• Microsoft Edge: Delete Cookies in Microsoft Edge

• Firefox: Clear Cookies and Site Data in Firefox

• Chrome: Clear, Enable, and Manage Cookies in Chrome

• Safari: Manage Cookies and Website Data in Safari

• Opera: Web Preferences in Opera

 

In cases where you access the website through an iOS or Android mobile device, please follow the instructions below to delete or block cookies on your device:

 

• Android: Clear Cache & Cookies

• iOS: Clear the History and Cookies from Safari on Your iPhone, iPad, or iPod Touch

 

Cookies We Use

 

We use the following cookies on our website:

 

Cookie Domain Description Duration Type

ssr-caching www.northaerotech.com The ssr-caching cookie is set by Wix and indicates how a site was rendered. Less than a minute Necessary

XSRF-TOKEN .www.northaerotech.com This cookie enhances visitor browsing security by preventing cross-site request forgery. Session Necessary

hs .www.northaerotech.com Wix platform sets this cookie for security purposes. Session Necessary

svSession .www.northaerotech.com Wix platform sets this cookie to identify unique visitors and track a visitor’s session on a site. 1 year 1 month 4 days Necessary

bSession .www.northaerotech.com Wix sets this cookie in context with load balancing to improve user experience. 1 hour Necessary

fedops.logger.sessionId northaerotech.com Identifier that tracks the user’s session to record events and optimise site performance. Never Other

 

Purposes of Our Cookies

 

Our cookies are used for the following purposes:

 

• Necessary: Necessary cookies are essential files that enable basic functions on the website, such as navigation and security. They do not collect personal information.

• Functional: We use functional cookies to enhance your online experience by remembering user preferences and settings and maintaining consistency across the website without tracking activities.

• Analytics: These cookies help us understand how visitors use our website by collecting information showing which are the most visited pages and other data regarding analytical flow. We use this information to create a better experience for all users on our website.

• Other: Cookies in the ‘Other’ category include those that do not specifically fit into the necessary, functional, or analytical categories. These cookies can fulfil various functions, such as improving the security of the site or providing advanced analysis of the use of the website.

 

8. How Long We Keep Your Data

 

Personal data provided by our users through our website will be retained for as long as necessary to fulfil the legitimate purposes described in this policy in Section 9 or until the user or client ceases to use our services or requests deletion of their data. Northaero may retain personal data for a longer period provided that the user has consented to such processing, as long as such consent is not withdrawn. In addition, Northaero may be obliged to retain personal data for a longer period if required for compliance with a legal obligation or by order of an authority. Once the retention period has expired, the personal data will be deleted.

 

9. How We Use Your Information and Legal Bases for Processing

 

We use the data we collect for the purposes described below, based on the following legal grounds as permitted under the UK GDPR:

 

a. Performance of a Contract (Article 6(1)(b))

 

• Purpose: To facilitate the booking of projects and services, process payments, and provide our services appropriately.

• Data Processed: Personal information provided by you (name, contact details, project details, payment information).

 

b. Legitimate Interests (Article 6(1)(f))

 

• Purpose: To understand and improve your experience using our website and services; ensure website security; respond to your comments or questions; develop and enhance our AI capabilities; prevent fraud and unauthorised activities.

• Data Processed: Usage data, contact information from enquiries, data used for AI development.

• Legitimate Interest Assessment: We have assessed that our legitimate interests are not overridden by your rights and freedoms, as the processing is limited, necessary, and expected by you.

 

c. Consent (Article 6(1)(a))

 

• Purpose: To send you marketing communications, newsletters, and promotional materials; to enable social media interactions.

• Data Processed: Email address, name, social media interaction data.

• Withdrawal of Consent: You have the right to withdraw your consent at any time. To withdraw consent, please contact us or use the unsubscribe link in our communications.

 

d. Compliance with Legal Obligations (Article 6(1)(c))

 

• Purpose: To comply with applicable laws and regulations, such as financial reporting and anti-fraud laws.

• Data Processed: Payment data, transaction records.

 

In general, we use the data we collect primarily to provide, maintain, protect, and improve our website and to provide our services properly. We use the data collected through our website as described below:

 

• Facilitate the booking of our services and projects.

• Facilitate payment of invoices through the website.

• Provide our services in an appropriate manner.

• Understand and improve your experience using our website and services.

• Respond to your comments or questions through our contact information.

• Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.

• Send you relevant information about our website and services.

• Marketing purposes of Northaero.

• Link or combine your information with other data we obtain from third parties to help us understand your needs and provide you with better service.

• Process and respond to requests related to users’ privacy rights.

• Protect, investigate, and deter fraudulent, unauthorised, or illegal activities.

 

10. Use of Data for Artificial Intelligence Development

 

Data collected through the Northaero website and in the course of providing our services may be used to improve and develop our Machine Learning and Artificial Intelligence capabilities. This data will be used solely for the purpose of optimising and extending the services offered by Northaero, ensuring that the use of this data is focused on improving the accuracy, efficiency, and quality of our aerial reconnaissance operations. The data will not be used for any purpose other than to improve our services, and Northaero is committed to maintaining the confidentiality and security of the information in accordance with applicable data protection regulations.

 

11. How We Share Information

 

Third-Party Service Providers

 

We use third-party services to perform certain functions on our website. Some of these functions and services include hosting the website (Wix), processing payments, sending emails (including marketing emails), and analysing data.

 

These third-party services and tools may have access to personal information needed to perform their functions but may not use that information for other purposes. Information shared with these third-party services will be treated and stored in accordance with their respective privacy policies and our privacy policy.

 

Email Communications

 

By providing your email address, you consent to receive relevant content, notifications, and information from us. As a result, your email address may be shared with third-party bulk email service providers solely for the purpose of sending you these communications. If you wish to stop receiving emails from Northaero, you can unsubscribe at any time by using the “unsubscribe” link in the emails or by submitting a request through our contact information.

 

Business Transfers

 

In the event Northaero creates, merges with, or is acquired by another entity, your information will likely be transferred. Northaero will send you an email or post a prominent notice on our website before your information becomes subject to another privacy policy.

 

Protection of Northaero and Others

 

We release personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property, or safety of Northaero, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

 

Anonymous Information

 

Northaero uses anonymous browsing information collected automatically by our servers primarily to help us administer and improve the website. We may also use aggregated anonymous information to provide information about the website to potential business partners and other unaffiliated entities. This information is not personally identifiable.

 

12. Data Breach Notifications

 

In the event of a security breach that compromises the confidentiality of the personal data of our users, Northaero undertakes to notify those affected in a timely manner. This notification will be made through the means of contact that have been provided by the user on our website. We will take all reasonable measures to protect the information and remedy any situation that compromises the security of your data.

 

13. International Data Transfer

 

By using our website, you agree that your personal data may be transferred to and processed outside the UK, where data protection laws may be different. This is because we may use storage services with servers located outside the UK. Northaero is committed to taking reasonable steps to ensure that your data is treated in accordance with applicable data protection laws and is adequately protected during any international transfer.

 

14. Protection of Your Information

 

We grant access to your personal information only to those outside persons or services that have a legitimate need to know it and in accordance with our privacy policy. We adhere to industry-recognised security standards to protect your personal information, both during transmission and in storage. However, it is important to note that no method of transmission over the internet or electronic storage is foolproof and 100% secure. Therefore, while we at Northaero strive to implement commercially viable data protection methods, we cannot ensure absolute security of your personal information. We undertake not to sell, distribute, or transfer your personal data to unauthorised third parties unless we have your explicit consent or are required by law to do so.

 

15. Your Rights

 

Users who provide information through our website, as data subjects, have the following rights under the GDPR:

 

• Right of Access: You have the right to request access to your personal data that we hold.

• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data.

• Right to Erasure: You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected or when you withdraw consent.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.

• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit those data to another controller.

• Right to Object: You have the right to object to the processing of your personal data based on legitimate interests.

• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw your consent at any time.

• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data infringes data protection laws.

• Rights Related to Automated Decision-Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling.

 

Users may exercise all of these rights by contacting us via the contact information provided in this privacy policy or on our website. The request to exercise your rights will be processed and answered within one month of receiving the request.

 

16. Protection of Children’s Online Privacy

 

We comply with the requirements of national and international data protection regulations regarding the protection of personal data of minors. We do not knowingly collect any information from children under the age of 13 (minimum age allowed to collect and process information without parental or legal guardian consent). If we become aware that a child under the age of 13 has provided us with personal information, we will take steps to delete such information.

 

17. Third Parties

 

Except as expressly included in this privacy policy, this document only addresses the use and disclosure of information that Northaero collects from you. If you disclose your information to third parties, different rules may apply to their use or disclosure of the information you disclose to them. Northaero does not control the privacy policies of third parties, and you are subject to the privacy policies of such third parties where applicable. Northaero is not responsible for the privacy or security practices of third parties, including those linked to or from the website. Please refer to the privacy policies of any third-party websites or services you access through the website.

 

18. Changes to Privacy Policy

 

We reserve the right to change our privacy policy at any time. Changes will be promptly notified to our users and posted on the website. Your continued use of our website following such changes will signify your acceptance of the changes.

 

19. Contact Information

 

If you have questions or concerns about this privacy policy and the treatment and security of your data, please contact us.

 

Thank you for trusting Northaero with your personal data. We are committed to ensuring its confidentiality and security.